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Hyperbolic discounting naive sophisticated

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Since the further in the future, the more equal the discount factor will be (for the perceived costs of waiting).
However when were naive, we will not try to counteract the hyperbolic discounting effect.
We might prefer the readily available candy bar (instead of waiting a month for an extra eharmony uk promo code 2015 bar).When we consider a choice between two rewards, we tend to prefer the readily available one.Experiment with up selling by making the cheaper alternative less readily available (extend the delivery time of the down-sell item).Push products you prefer to sell by making them more quickly available.And that is exactly what they found.In other words: rue 21 printable coupons december 2014 the current is incredibly more powerful than the future.Scientific Research Example: So behavioral scientists have proven that our preferences are dependent on when we get our reward.This effect is explained by hyperbolic discounting models: The longer we have to wait the more we discount the value of rewards, and this discounting is initially strong, but then levels off.We have a stronger preference for more immediate payoffs relative to later payoffs.These brain parts are typically involved in system 1 processes; automatic, instinctive, old evolutionary adaptations to our environment.However, if we have to wait 12 months to get one candy bar, and 13 months to get two bars, we switch our preference and do tend to prefer waiting the extra month.These parts of our brain are responsible for so called system 2 processes; the uniquely human capacity for abstract, logical, domain-general reasoning and future planning.Because of this hyperbolic discounting effect, we can switch our preference for waiting for an extra reward, depending on how far in the future the waiting starts.When were sophisticated, we realize that we have hyperbolic preferences and will probably take steps to deal with.More recently neuroscientists studied this bias in order to find out whether different parts of our brain are involved in immediate or delayed a reward decisions.